Marketing enables organisations to respond to market needs and maximise profitability.
It is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.
The Marketing major will provide you with the tools and skills you need to build relationships with your audience. It offers strategies that help you understand your customers and successfully target their needs. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.
Key marketing responsibilities include:
- Identifying goods and services that customers desire
- Positioning organisations strategically in the market to meet customer needs and wants
- Determining the best ways to advertise, price and distribute goods and services.
Graduates of the Marketing major are well prepared for careers in the following areas:
- Event management
- Fast-moving consumer goods industries
- Services, including financial services, tourism, hospitality, professional
- services and telecommunications
- The not-for-profit sector
- Marketing communications
- Market research
- Marketing service agencies, including advertising and media buying
- Public relations.
Entry requirements for the Bachelor of Commerce
The Clearly-in Rank is the lowest score at which students were granted entry in 2017. i
The Clearly-in Rank should be used as a guide for entry. It is not set in advance and may vary from year to year. The Clearly-in Rank is determined by the number of places available, the number of applicants listing the course as a preference and the academic achievement of those applicants.
Access Melbourne allows you to be considered below the Clearly-in Rank. Guaranteed entry is available to eligible students from a rural area or disadvantaged financial background. i
Access Melbourne can help you gain a place in a course, even if your ATAR is below the Clearly-in Rank. Eligible students must apply through Access Melbourne and meet prerequisites.
You must achieve the minimum ATAR (if indicated) to be considered for entry to this degree. The Clearly-in Rank may be above the Minimum ATAR, depending on the demand for the course and the number of places available.
Units 3 & 4: A study score of at least 25 in English/English Language/Literature or at least 30 in EAL, and at least 25 in Mathematical Methods (CAS) or Specialist Mathematics.
Students may be eligible to progress into the 3-year Master of Engineering, subject to completing prerequisite subjects.